From the Desk of Michael Murphy: When is Custom Framing Really Custom Sizing?
1/28/2022
Did you know that a lot of “custom framing” that you see advertised in stores and online is really just “custom sizing?” Read on as master framer Michael Murphy explains the key differences between the two services.
Frame Styles
Custom Sizing
Frame styles are limited. Frames are mass factory-produced and come in predetermined sizes.
Custom Framing
Frame styles are extensive and come in all imaginable patterns, styles, materials, and price ranges. Frames can be handmade to any size.
Mats
Custom Sizing
Framing mats comes in limited colors, fabrics, sizes, etc. They typically default to plain white.
Custom Framing
Custom framers like Michael Murphy offer over 1,500 mat styles with custom options such as text or decorations. (We’ll let you in on a secret: we rarely use a plain white mat since it usually does not complement the framed piece.)
Additional Features
Custom Sizing
Custom features are limited and added on to the basic frame instead of being incorporated into the overall design.
Custom Framing
Framing features from fillets to archival techniques to custom-sculpted details are all on the table – your limit is only your imagination.
The above example is a custom Michael Murphy frame featuring a client's father's military medals, awards and mementos. The client had held on to them for a long time but wasn't sure what to do with them. Michael Murphy restored them, researched historically accurate photos of the father's plane and labels for each medal, then arranged them all in an expertly made archival frame. The result is a rich, one-of-a-kind memorial that will last for generations - something that custom sizing services cannot offer.
Design Process
Custom Sizing
You select your frame and any add-ons from a list. Some online stores don’t require any personal interaction or offer any design assistance.
Custom Framing
The Michael Murphy custom framing process is a truly unique experience. We turn framing into an artistic collaboration. Read more about our process here.
Pricing
Custom Sizing
Pricing is set with limited add-ons.
Custom Framing
Pricing varies depending on project and frame design.
Turnaround
Custom Sizing
Turnaround for custom sizing can be as quick as a week.
Custom Framing
Turnaround for custom framing depends on the framing project – it can be as quick as a week or carefully crafted over the course of months.
Summary
Custom Sizing
Custom sizing is a simple process with limited options and a set price range that results in a quick and simple frame.
Custom Framing
Custom framing is an in-depth, personal design process with a truly custom approach that elevates your piece into a new work of art.
Learn more about our custom framing services and schedule a consultation here.